Sunday, December 26, 2004

Mayor of Bogota uses mimes for public behavior control

O.marian: A mathematician and philosopher Antanas Mockus used many innovative strategies during his time of being a mayor of Bogota, Colombia. He turned Bogotá into a social experiment just as the city was choked with violence, lawless traffic, corruption, and gangs of street children who mugged and stole. He "invented" mimes to improve both traffic and citizens' behavior. Initially 20 professional mimes shadowed pedestrians who didn't follow crossing rules: A pedestrian running across the road would be tracked by a mime who mocked his every move. Mimes also poked fun at reckless drivers. The program was so popular that another 400 people were trained as mimes. But there is more!
He was also successful in reduction of homicides from 80 per 100,000 inhabitants in 1993 to 22 per 100,000 inhabitants in 2003 and he sees this as a major achievement, noting also that traffic fatalities dropped by more than half in the same time period, from an average of 1,300 per year to about 600. Contributing to this success was the mayor's inspired decision to paint stars on the spots where pedestrians (1,500 of them) had been killed in traffic accidents.
Link